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Last year we introduced a concept called DIVE LOCAL and earlier this year we sponsored three Regional Dive Summits in Dallas, Chicago and Secaucus. What we found out by talking with local dive industry professionals is that activity is the key to a healthy local dive community. We learned that cooperation among like-minded businesses creates a tighter-knit and healthier community, but it is the communication of the community’s activities that make it successful.
With that in mind, we took our message to Roatan and talked with Resorts Owners, Managers and Dive Operators about their local diving community. Within a few days we formed a DIVE LOCAL – ROATAN Chapter consisting of Roatan Charter, Mayan Princess, Mayan Divers and Turquoise Bay Resort. Their first big activity is the Roatan Photo Fest on September 24 – October 1, 2016.
A second DIVE LOCAL Group forming is DIVE LOCAL – SAINT LUCIA. The Saint Lucia Tourist Board is all excited about their Dive Fest 2016 that will be held on September 10-17, 2016. We will be working with dive professionals in St. Lucia to promote their dive resorts, dive operators, dive professionals, local merchants, and restaurants on their island.
In a very short period of time, we have learned some Best Practices, working with local dive communities. 1. Local Dive Professionals that work together, succeed more. 2. Local Tourist Boards, Chambers of Commerce, and Convention & Visitor Bureaus are Key Partners to a local community’s success. 3. Local dive businesses need to create and promote activities & events. 4. Local dive communities need to communicate their activities to their potential customers.
Caribbean Dive Professionals wanting to work collectively with DIVE LOCAL – CARIBBEAN should contact Gene Muchanski at gene@diveindustry.net Please visit our new web site at www.CaribbeanDiveNews.com and like our facebook page at www.facebook.com/CaribbeanDiveNews